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Challenge:

How can David's Tea bring people closer together with their products?

INSIGHT:

Dating apps are encouraging more shallow conversations instead of answering questions about long-term compatibility.

IdEA:

David’s Tea will help singles find those true connections by hosting a blind date pop-up event. Participants will be paired up according to similar tea preferences, given two tea bags and "The True Love Questionaire Booklet." 
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This booklet is a list of questions inspired by psychologist Arthur Aron’s “36 Questions That Lead to Love.”
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EXECUTION:

When participants arrive, they'll be paired with
others that have the same tea preference. 
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Blind Date Pop-up Event
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Each participant will receive cups of hot water and their own tea bag packages. Inside their tea package will contain the mini "True Love Questionaire Booklet" that contains all of the enticing questions.
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These questions were inspired by Arthur Aron were created to encourage participants to be vulnerable, create trust and develop a deeper relationship. 

Exclusive Merch 

Why stop with blind dates? Couples can get a chance to deepen their relationship by buying the tea with the questions at their local David's Tea store, along with the other True Love branded merchandise. 

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